You know. And it turns out a lot of people find value in what they use in their editorial products.
There is a big business in the production of photo editing tools. Some tools make you look like an idiot, some make you look like a pro. It’s a business — a niche business, to be exact. That makes it all the more interesting when those tools are used to sell your work; the products are often expensive and the process is messy.
For example, Adobe Camera Raw costs $19.99. When you make an Adobe Photoshop filter (such as the blue-gray filters in my post linked above), your Photoshop file will sell for $14.97 and the work will bring in another $14.95 (which means the software will cost you $30.00 to develop, $7.25 per photograph).
This may sound like a lot — but a Photoshop filter isn’t nearly as complex as a photo editor’s post retouch.
The reason this happens is because post retouching takes place in a workflow that is largely invisible to the audience. It’s not visible to the user that anything is changing or, in some cases, even what is happening.
I’ve noticed that a lot of people tend to think of photo editing on the Photoshop end of the spectrum. But that’s not entirely accurate. Photoshop is no different than any other photo editor on the market, so it’s time to break down the pros/cons and talk about the tools of your trade.
So What’s In Your Creative Workflow?
A post-processing workflow starts with using your camera’s histogram, then you convert your photograph to a lossless codec first. Then you apply that codec to your photo. This involves a ton of work, it involves a lot of processing and it’s difficult to do consistently. It’s also hard to get into the habit of doing everything all the time.
Another post-processing workflow is to take something small like a photo and change it to an even smaller piece of art. For example, if I am shooting people at an event, I may want to add a little smile or maybe a little blush to the photo to give it some personality. Or a little blur around the face to make it less recognizable. I may also add some additional text for clarity.
Sometimes, you want different types of photos at different sizes on different mediums. In such cases, you may want to turn off the retouching tools
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