In the 1930s and 40s, the fashion industry began to focus on the need for women to move into a more “appropriate” dress, one that was more suitable for the workplace at the time (the “Fashions, Fashions, Fashion!” movement). When most clothing manufacturers began to create “business casual” clothes, many “modeling” houses began to be created. This was because the cost of running an office in the 1930s was high and often times the cost of modeling was lower. At the same time, “dress” had entered the dictionary, meaning that women were no longer confined to a simple “girly” “boy friend” in an old-fashioned skirt or shirt! In order to attract a wider range of “curious” types, companies began to create more “formal” dress and “business casual” clothes. At the same time, women’s fashion became more “formal” and less restrictive.
Here’s a great graphic showing how women’s “business casual” clothing has evolved over the years!
Here’s one more graphic showing just how feminine businesses and business casual clothing became:
Women’s “modeling” was becoming less strict however. This continued through the 1960s and
Women’s fashion became more conservative, more of what we might describe as “manicured.” This was because the cost of running an office was high and there was no longer a reason for a woman to change into an “appropriate” dress (e.g. a t-shirt or skirt!). Also, the cost of models had become extremely expensive. Today, only one in 20 models will even wear a suit! This was because the models were either part-time or employed in fashion houses – as the fashion industry began to become more “male dominated” (i.e., those working in the fashion industry were often not able to afford to pay for their services). This lack of money was also a reflection of the economic depression of the 1930s.
So there you have it! Fashion has changed for the better in the past 50 years, thanks in large part to the efforts of women. If you have read all of these images and have thoughts on why some of these clothes are so different from today, we’d love to hear in the comments below!
Vogue, Fendi, Zara, and many, many more!
If you enjoyed this
flapper dress costumes images teens, images of 1920s flapper dresses, asos flapper dress, flapper dress in baton rouge, flapper dresses on amazon