The first step is to go out and see a documentary. To me, that’s the first sign that you’re on the right track. The second, the most important step, is to make your way to the studio where you are currently employed. It’s no secret that I’ve said it before and will say it again, and you’ll never believe how many films were made for free. And that’s not because they were low-budget films; they were low-budget films because of the amount of time and money being spent on them, and that’s where the power lies. The power is in putting in the work, and if you put in the work, you’re going to get the film made. And that’s why I’m really fortunate in being able to make what I do. The money comes when I put in the work.
The next step, then is to use your budget to promote yourself to a big audience. Now this is where I often come up against the difficulty because, while you may have the money in your budget to support the work on your film, sometimes you aren’t that savvy with your audience. So what you need to do is, you’ve got to find out why they’re not seeing your film because you may have spent, like, an hour on a trailer for your film that they probably didn’t see. But what you need to do is find out how to turn that into awareness and get them to see your film, that’s where your money goes. You need to figure out what works, and then make that something they’ll say, “Oh, that’s my favorite film, that was the first one that I saw.” But once you figure that out – once you figure out what doesn’t work, and what works and works and works, then it’s up to you to figure out how to use this money to promote your film. There’s more ways people use money in this day and age than there ever have been. You’re not supposed to make a movie that you’ll then turn away because you’ve never seen it. It has to be something that’s compelling to audiences. As important as it’s to be able to take risks, the most important thing in marketing anything is to be sure that it’s appealing to people.
You started filming as a documentary filmmaker, then made your first feature film?
What is the difference?
What do you mean?
Just the production value, the way the camera is built, and the
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