Film is a very different approach for agencies to agencies, so here are a few things you should be aware of: 1. Make the most of the industry. The better your film’s potential, the less time you’ll have to waste. There are thousands and thousands of film clients who have no idea who you are or what you do until after the film finishes making. Focus on your work at the beginning, before any other work is completed. If you want that first impression, start with something that’s fun at the beginning, that people will enjoy, that people want to talk to, or that people will care about. 2. Don’t be afraid to take risks. If you’re trying to get a film made and have doubts about whether it’ll be a success or not, don’t settle for ‘maybe’. Try to find the most risky and rewarding way to do it. For example, if I want to make my first feature film, I try to break with tradition, in that it looks different, it is a different story, and is only about two people (instead of five) – but I need to figure out where to take the risk of not paying for a film that will be made in four years. 3. Don’t wait for the perfect opportunity, the ideal opportunity. Even when you have the perfect opportunity that you believe you’ll make, you should never wait for that opportunity. You’re never going to get exactly what you want in this life at one time, so the more time you have, the more you will learn. You don’t have to put an ad in the paper asking for the job. Just tell people what you want to do and you’ll get it.
6. Do your homework. If you want a big film budget, you do some research. Do the basic research about the industry and the local environment. Do your homework on people in the industry, on the local agents who will represent you, on the producers and directors – ask them who they’re friends with, who they respect and who they don’t – who know you and those who don’t. You have to stay connected. It’s essential that you have someone as a good as yourself who takes all you need for yourself and who’s willing to work for you. If you don’t have that, the agency’s going to have a hard time.
7. Don’t put yourself in your clients’ shoes. It’s much easier to tell people what they can and can’t do with you and your film, than it
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