We took a look at the number of views a video received prior to being posted to YouTube. What’s surprising is that the top 10 views per video posted on YouTube are all the most popular videos, i.e. the most profitable ones. The most lucrative videos, on the other hand, have a much smaller number of views and a much lower average monetization rate.
What about the average monetization rate of YouTube?
Here we see that YouTube isn’t quite capturing what a large marketer wants and wants more: high monetization rates across a broad spectrum of videos.
What about YouTube ads on Facebook? Can YouTube ads even be effective?
This is one of the most difficult questions to answer. YouTube has a wide audience of millions of users, and the advertiser relationship between YouTube and Facebook is complicated. While we don’t have all the data, it seems unlikely that Facebook advertising would necessarily play out exactly the same on YouTube as on Facebook.
Is YouTube monetization so tough because it’s an advertising platform?
Some will argue that monetization is too easy. Perhaps because YouTube is so heavily promoted for advertisement, advertisers often can’t resist showing up, but it’s not clear that it’s so easy for YouTube to be an efficient platform that it can earn money through ads without spending a lot of money to show up.
A big challenge in YouTube monetization is the same one that has hampered Facebook ads: too many people using the ads to create a bubble.
YouTube ads can reach people through Facebook by creating a bubble of popularity around the videos, meaning people tend to watch those popular videos to get more of these ads, even if they’re irrelevant to their interests or they’re showing up for more general purposes.
Calls are being made for Theresa May to offer compensation to the families of fallen police officers in Scotland after they paid tribute to them on social media.
The Labour leader is facing furious complaints from her Scottish Nationalist critics after posting on Twitter that the families of fallen officers should receive “a tribute or a payment”.
The comments sparked a widespread backlash on social media.
After the SNP made the announcement to mark the end of mourning for the fallen officers, Scottish Labour’s deputy leader Kezia Dugdale tweeted:
Sending sympathy messages to families of fallen officers and our thoughts and prayers with them as they come to terms with the loss of their loved ones.
Former SNP justice spokesperson Alex Johnstone echoed that
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