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It’s hard to believe it’s been ten months since I last published an article about The Daily Mail. Despite spending a great deal of time on Twitter (where I’ve been doing everything from retweeting to blogging) and Facebook (where I’ve been keeping up to date on a wide array of topical issues), the vast majority of people still don’t know about this great British newspaper.

That shouldn’t be surprising given that The Daily Mail has been very quiet for the past few years. But in the same way that I never thought I’d be writing an article about the Sun’s relationship with the Labour party in 2013, I never thought I’d be writing one about the Mail’s relationship with the Conservatives in 2016. That’s because I don’t think I understand why the Daily Mail is as hated by so many people as it is.

A number of issues can explain it, and while I don’t yet have all the answers, here’s my best guess.

The first is the Mail’s financials. It’s true that the paper was sold to a private equity group in 2013 after much fanfare; just one week after the transaction was announced in 2012, the Mail announced that it had sold all of its newspapers to the new group. But that was only the second time the Mail sold its newspaper group, the first being a month later when it sold off the Daily Express.

When The Daily Mail sold its newspaper group, it did so at a huge loss. The Mail had a huge amount of debt, which it managed to generate a very nice profit from by selling newspapers in such a big way. It was able to cover the losses by selling off the national daily newspaper it had bought for £2.1bn from the government. But it had no way of paying that off, and that was reflected in the newspaper’s financial results, which didn’t turn a profit until 2014. At the time, the newspapers were being sold with the