The total cost of each ad is between 8 and 19 cents. The average cost is $0.06 per consumer (according to eMarketer).
How can I find out the ads are good?
There are websites that list the best ads for your brand and what they mean for your brand.
Are there any free online ads?
Some sites offer some ads for free while others are paid.
Does the advertiser have a website? What is the site’s main website URL?
Do they have a blog? If so, who writes most of the blog posts?
Is the web address on their homepage or their main site? Is the landing page accessible via Google or Bing?
How do they communicate with their customers?
Are there ways to contact them that aren’t obvious?
Does anybody really use their site? (The more people use the site, the less traffic there is, so some of these are more important than others).
Are there any complaints about the ads on the site (a negative response can be beneficial)?
Who are the top publishers of their brand?
How are they viewed by their customers? (Which advertisers are liked by the most customers and which one do not).
Are they a member of a list or are they an individual member?
Does the ad have something like a link back to their website? (I’m talking about click throughs, not page views).
Does the ad contain a testimonial?
Does the advertiser provide a way for customers to request that their name is removed from the ad? If so, can they be removed directly from the ad?
What is the advertiser’s “official” policy and procedure regarding removal requests?
Has the advertiser put up any disclaimer on their site or its main website about removing people from their advertising?
What are their privacy policies?
Do they have to use their customer’s contact info to contact them?
What is the contact info of those they might remove? (The contact info is the contact number on the ad).
Is there a way for people to contact the advertiser and get a list of where the ads are being placed (a link to get to their contact page or contact form) but does they do something like ask to have their contact info removed from the site or their website? Does that work?
How do their “customer service”
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